Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Branica is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 98 other categories.

2 Branica is leading in People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 26 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 81 other countries.

2 Branica is leading in Argentina, Chile, Dominican Republic, Costa Rica and one other country.