Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bread is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 198 other categories.

2 Bread is leading in Government, Insurance, Online, Aerospace & Defence and 7 other categories.

Geography

1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 146 other countries.

2 Bread is leading in Russia, Ukraine, Canada, Viet Nam and 18 other countries.