Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Bread is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 195 other categories.

2 Bread is leading in Aerospace & Defence, Dictionaries & Encyclopedias, Math, Mens Health and one other category.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, Finland and 127 other countries.

2 Bread is leading in Ukraine, Iran, Belarus, Dominican Republic and 6 other countries.