Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Break Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 26 other categories.

2 Break Media is leading in Humor.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Italy and Sweden.

2 Break Media hasn't got a lead over Open AdExchange in any country.