In terms of market share, BridgeTrack is clearly lagging behind, losing to Conviva in all segments.
Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 30 other categories.
BridgeTrack is leading in Travel, Tourism, Banking, Accommodation & Hotels and 10 other categories.
Conviva is leading in most countries, including Belgium, United Kingdom, Spain, Turkey and 18 other countries.
BridgeTrack is leading in United States, Canada, Norway, Austria and 3 other countries.