Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, BridgeTrack is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Banking, Gambling and 26 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 31 other countries.

2 BridgeTrack is leading in Canada, Japan, Poland, United Kingdom and 3 other countries.