Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 BridgeTrack is leading in Top 10K Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 54 other categories.

2 BridgeTrack is leading in Finance, Travel, Tourism, Banking and 12 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Spain and 28 other countries.

2 BridgeTrack is leading in United States, Canada, Turkey, Japan and 2 other countries.