Market Share by Top Websites

1 GroupM Server is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 BridgeTrack is leading in Top 10K Sites.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 61 other categories.

2 BridgeTrack is leading in Finance, Travel, Banking, Accommodation & Hotels and 15 other categories.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 32 other countries.

2 BridgeTrack is leading in United States, Canada, Barbados, Morocco and 2 other countries.