In terms of market share, BridgeTrack is clearly lagging behind, losing to Hype Exchange in all segments.
BridgeTrack has better usage coverage in more websites categories. Including Travel, Finance, Tourism, Music & Audio and 30 other categories.
Hype Exchange is leading in Movies, Games, Marketing & Advertising, Womens Interests and 2 other categories.
BridgeTrack is leading in most countries, including United States, Canada, India, France and 6 other countries.
Hype Exchange is leading in Australia, Italy, Korea Republic, Mexico and one other country.