BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Travel, Arts & Entertainment, Music & Audio and 27 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Software, Online Marketing and 8 other categories.
LiftDNA is leading in most countries, including Germany, China, Russia, Turkey and 8 other countries.
BridgeTrack is leading in United States, Canada, Spain, Congo Republic and 4 other countries.