BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Finance, Music & Audio and 25 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Online Marketing, Adult and 7 other categories.
LiftDNA is leading in most countries, including China, Spain, Poland, Brazil and 12 other countries.
BridgeTrack is leading in United States, Canada, France, Hong Kong and 3 other countries.