BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Travel, Music & Audio and 27 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Software, Adult and 8 other categories.
BridgeTrack is leading in most countries, including United States, Canada, Great Britain, Japan and 15 other countries.
LiftDNA is leading in Tuvalu, Australia, South Korea, Portugal and 11 other countries.