BridgeTrack is leading in Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Arts & Entertainment, Travel, Finance, Music & Audio and 26 other categories.
LiftDNA is leading in People & Society, Internet & Telecom, Food & Drink, Restaurants & Delivery and 4 other categories.
LiftDNA is leading in most countries, including China, Denmark, Italy, Korea Republic and 9 other countries.
BridgeTrack is leading in United States, Canada, United Kingdom, France and 6 other countries.