BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Arts & Entertainment, Travel, Music & Audio and 27 other categories.
LiftDNA is leading in Internet & Telecom, People & Society, Software, Marketing & Advertising and 8 other categories.
BridgeTrack is leading in most countries, including United States, Canada, United Kingdom, India and 14 other countries.
LiftDNA is leading in Tuvalu, Timor-leste, Australia, South Africa and 4 other countries.