BridgeTrack is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
BridgeTrack has better usage coverage in more websites categories. Including Finance, Travel, Arts & Entertainment, Tourism and 30 other categories.
LiftDNA is leading in People & Society, Humor, Social Network, Magazines & E-Zines and 3 other categories.
LiftDNA is leading in most countries, including Sweden, China, Denmark, Argentina and 10 other countries.
BridgeTrack is leading in United States, Canada, Turkey, Germany and 9 other countries.