Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, BrightInfo is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 154 other categories.

2 BrightInfo is leading in Business Services, Computer Security, Credit, Loans & Mortgages, Consumer Electronics and 5 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 45 other countries.

2 BrightInfo is leading in United States, United Kingdom, India, Canada and 16 other countries.