Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cobalt Group is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including News & Media, Health, Finance, Beauty & Fitness and 58 other categories.

2 Cobalt Group is leading in Autos & Vehicles, Car Buying, Business & Industry, Automotive Industry and 47 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 87 other countries.

2 Cobalt Group is leading in Australia, New Zealand, Egypt, Ghana and 3 other countries.