Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Business & Industry, Car Buying and 67 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, TV & Video, Internet & Telecom and 16 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 80 other countries.

2 Conviva is leading in Afghanistan and Saudi Arabia.