Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Food & Drink, Autos & Vehicles and 60 other categories.

2 Conviva is leading in People & Society, TV & Video, Religion & Spirituality, Marketing & Advertising and 15 other categories.


1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 66 other countries.

2 Conviva is leading in Belgium, Denmark, Jordan, Saudi Arabia and one other country.