Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Sports and 119 other categories.

2 DataXu is leading in Business & Industry, Shopping, Autos & Vehicles, Health and 68 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, France, Brazil, Spain and 119 other countries.

2 DataXu is leading in Australia, Denmark, Hungary, Malaysia and 17 other countries.