Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 130 other categories.

2 DataXu is leading in Autos & Vehicles, Shopping, Health, Car Buying and 61 other categories.


1 BrightRoll is leading in most countries, including United States, France, Brazil, Mexico and 129 other countries.

2 DataXu is leading in Australia, Denmark, Bangladesh, Bahamas and 7 other countries.