Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Sports, Business & Industry and 172 other categories.

2 Etarget is leading in Shopping, Adult, Marketing & Advertising, Classifieds and 28 other categories.


1 BrightRoll is leading in most countries, including France, United States, Brazil, Spain and 149 other countries.

2 Etarget is leading in Slovakia, Czech Republic, Hungary, Bulgaria and 13 other countries.