Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, GroupM Server is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 162 other categories.

2 GroupM Server is leading in Makes & Models, Nutrition, Antiques & Collectibles, Coupons and 6 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, France, United Kingdom, Russia and 127 other countries.

2 GroupM Server is leading in Denmark, Yemen and Iraq.