Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 138 other categories.

2 BrightRoll is leading in Autos & Vehicles, Car Buying, Insurance, Weapons and 21 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 78 other countries.

2 Lijit is leading in India, Indonesia, China, United Arab Emirates and 13 other countries.