Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 81 other categories.

2 BrightRoll is leading in News & Media, Autos & Vehicles, Arts & Entertainment, Car Buying and 54 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 88 other countries.

2 Microsoft adCenter Conversion is leading in China, Nigeria, Guam and Tunisia.