Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 71 other categories.

2 BrightRoll is leading in Arts & Entertainment, Autos & Vehicles, People & Society, Food & Drink and 36 other categories.


1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Canada and 59 other countries.

2 Microsoft adCenter Conversion is leading in South Africa, Uganda, United Arab Emirates, Lebanon and 12 other countries.