Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 69 other categories.

2 BrightRoll is leading in Food & Drink, Autos & Vehicles, Shopping, Finance and 37 other categories.


1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 63 other countries.

2 MSN Ads is leading in India, Algeria, Iran, Luxembourg and one other country.