Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 75 other categories.

2 BrightRoll is leading in Autos & Vehicles, Health, Car Buying, Finance and 46 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 88 other countries.

2 MSN Ads is leading in Uganda, Zimbabwe, Kenya, Zambia and 3 other countries.