Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 BrightRoll has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Chats & Forums and 176 other categories.

2 Platform161 is leading in Marketing & Advertising, Gambling, Transportation & Logistics, Sports and 10 other categories.

Geography

1 BrightRoll is leading in most countries, including France, United States, Mexico, Brazil and 157 other countries.

2 Platform161 is leading in Netherlands, Sweden, Niue, Timor-leste and 4 other countries.