Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 116 other categories.

2 BrightRoll is leading in Investing, TV & Video, Beauty & Fitness, Insurance and 19 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 80 other countries.

2 Specific Media is leading in Denmark, Spain, Norway, India and 12 other countries.