Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 118 other categories.

2 BrightRoll is leading in Finance, Investing, Publishing & Printing, Insurance and 15 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 86 other countries.

2 Specific Media is leading in Denmark, India, Norway, Sweden and 9 other countries.