Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 109 other categories.

2 BrightRoll is leading in Car Buying, Finance, Beauty & Fitness, TV & Video and 30 other categories.

Geography

1 BrightRoll is leading in most countries, including United States, United Kingdom, Russia, Brazil and 86 other countries.

2 SpecificClick is leading in Indonesia, Denmark, South Africa, Trinidad and Tobago and 5 other countries.