Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SpecificClick is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 102 other categories.

2 BrightRoll is leading in Food & Drink, Finance, Investing, TV & Video and 26 other categories.


1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 60 other countries.

2 SpecificClick is leading in Norway, Denmark, Greece, Ukraine and 11 other countries.