Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Cappsool in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 19 other categories.
Cappsool is leading in Games and Video Games.
Cappsool is leading in most countries, including Turkey, Brazil, Russia and Jamaica.
Brilig is leading in United States, Switzerland and India.