Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to LiftDNA in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Religion & Spirituality and 10 other categories.
LiftDNA is leading in Internet & Telecom, Arts & Entertainment, Online Marketing, Search Engine and 7 other categories.
LiftDNA is leading in most countries, including United States, Canada, China, Denmark and 12 other countries.
Brilig is leading in Germany, India and Australia.