Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to PrecisionDemand in all segments.
PrecisionDemand has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Career & Education, Education and one other category.
Brilig is leading in People & Society, Software and Sports.
Brilig is leading in most countries, including Belgium, Brazil and United Kingdom.
PrecisionDemand is leading in Iran.