Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to PrecisionDemand in all segments.
Brilig has better usage coverage in more websites categories. Including Environment, Sports, Performing Arts, Autos & Vehicles and 5 other categories.
PrecisionDemand is leading in TV & Video, Career & Education, Shopping, Programming and one other category.
PrecisionDemand is leading in most countries, including Canada, Viet Nam and Iran.
PrecisionDemand is leading in Canada, Viet Nam and Iran.