Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to PrecisionDemand in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Arts & Entertainment and 17 other categories.
PrecisionDemand is leading in Business & Industry, Marketing & Advertising, Shopping, Career & Education and 7 other categories.
PrecisionDemand is leading in most countries, including Spain, United Kingdom, Bulgaria, Finland and 9 other countries.
Brilig is leading in United States, Germany and Canada.