Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to ReferLocal in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Sports, Religion & Spirituality and 14 other categories.
ReferLocal is leading in Business & Industry, Travel, Tourism, Newspapers and 2 other categories.
Brilig is leading in most countries, including India, Lebanon and Venezuela.
ReferLocal is leading in United States and Japan.