Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 38 other categories.
Brilig is leading in Sports, Beauty, Beauty & Fitness, Soccer and 5 other categories.
Total Media is leading in most countries, including Israel, United States, Russia, United Kingdom and 11 other countries.
Brilig is leading in Germany, Spain, Netherlands and Australia.