Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Unicast in all segments.
Brilig has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Sports and 19 other categories.
Unicast hasn't got a lead over Brilig in any websites category.
Brilig is leading in most countries, including United States, United Kingdom, Israel, India and 15 other countries.
Unicast is leading in Brazil.