Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to Unicast in all segments.
Brilig has better usage coverage in more websites categories. Including Motorsports, Computer & Electronics, Software, Finance and 6 other categories.
Unicast is leading in People & Society, News & Media and Arts & Entertainment.
Brilig is leading in most countries, including United States, India and Belgium.
Unicast is leading in Brazil and United Kingdom.