Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Shopping and 18 other categories.
Brilig is leading in People & Society, News & Media, Sports, Performing Arts and 12 other categories.
WebTrends Ads is leading in most countries, including United States, Japan, Indonesia, Australia and 13 other countries.
Brilig is leading in Canada, Israel and Philippines.