Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or...
In terms of market share, Brilig is clearly lagging behind, losing to zapunited in all segments.
zapunited has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Adult, Photography and 57 other categories.
Brilig is leading in Environment, Performing Arts, Investing and Nutrition.
zapunited is leading in most countries, including India, United States, Indonesia, Turkey and 19 other countries.
Brilig is leading in Germany, Thailand and Ukraine.