In terms of market share, BTBuckets is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, Marketing & Advertising and 15 other categories.
BTBuckets is leading in People & Society, News & Media, Weather, Arts & Entertainment and 10 other categories.
BTBuckets is leading in most countries, including Argentina, Brazil, Spain, Czech Republic and 4 other countries.
iProspect is leading in United States, India, Japan, United Kingdom and 3 other countries.