In terms of market share, BTBuckets is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, Internet & Telecom, Tourism and 28 other categories.
BTBuckets is leading in People & Society, News & Media, Weather, Religion & Spirituality and 7 other categories.
iProspect is leading in most countries, including United States, France, Germany, Italy and 8 other countries.
BTBuckets is leading in Argentina, Brazil, Colombia, Israel and 6 other countries.