Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, BTBuckets is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 30 other categories.

2 BTBuckets is leading in People & Society, News & Media, Weather, Arts & Entertainment and 16 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, India, Turkey and 9 other countries.

2 BTBuckets is leading in Argentina, Netherlands, Brazil, France and 2 other countries.