Market Share by Top Websites

1 Unister is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, BTBuckets is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 BTBuckets has better usage coverage in more websites categories. Including People & Society, News & Media, Weather, Business & Industry and 15 other categories.

2 Unister is leading in Travel, Relationships & Dating, Finance, Investing and one other category.


1 BTBuckets is leading in most countries, including Argentina, Brazil, Spain, Ecuador and 4 other countries.

2 Unister is leading in Germany, Austria, Switzerland and China.