1
Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Burst Media is clearly lagging behind, losing to Direct/ADVERT in all segments.
1
Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 117 other categories.
2
Burst Media is leading in People & Society, Fashion & Modeling, Home & Garden, Nursery & Playroom and 49 other categories.
1
Burst Media is leading in most countries, including United States, United Kingdom, India, Canada and 42 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 39 other countries.