Burst Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 117 other categories.
Burst Media is leading in Fashion & Modeling, Nursery & Playroom, Travel, Tourism and 33 other categories.
Lijit is leading in most countries, including India, Indonesia, Russia, Germany and 40 other countries.
Burst Media is leading in United States, United Kingdom, France, Brazil and 28 other countries.