Burst Media is leading in Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 118 other categories.
Burst Media is leading in Fashion & Modeling, Nursery & Playroom, Travel, Tourism and 36 other categories.
Lijit is leading in most countries, including India, Canada, Indonesia, Russia and 45 other countries.
Burst Media is leading in United States, United Kingdom, Poland, Japan and 29 other countries.