Burst Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 114 other categories.
Burst Media is leading in Nursery & Playroom, Fashion & Modeling, Travel, Clothing and 36 other categories.
Lijit is leading in most countries, including India, Germany, Canada, Russia and 46 other countries.
Burst Media is leading in United States, United Kingdom, Poland, New Zealand and 25 other countries.