Market Share by Top Websites

1 Burst Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Burst Media in all segments.

Websites Categories

1 Burst Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 125 other categories.

2 Open AdExchange is leading in Newspapers, Auctions, Office Products and Sports.

Geography

1 Burst Media is leading in most countries, including United States, United Kingdom, Canada, Poland and 67 other countries.

2 Open AdExchange is leading in Denmark.