Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Buysight is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Buysight has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Business & Industry and 20 other categories.

2 mParticle is leading in Arts & Entertainment, Internet & Telecom, Movies, Banking and 10 other categories.

Geography

1 Buysight is leading in most countries, including United States, Canada, France, United Kingdom and 11 other countries.

2 mParticle is leading in Russia, Algeria, Viet Nam and Brazil.