Market Share by Top Websites

1 TruEffect is leading in Top 1M Sites.

2 In terms of market share, Buysight is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 33 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Shopping, Sports and 10 other categories.

Geography

1 TruEffect is leading in most countries, including United States, United Kingdom, Italy, Japan and 14 other countries.

2 Buysight is leading in Canada, Trinidad and Tobago, Viet Nam, Philippines and 4 other countries.