Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites.

2 In terms of market share, Buysight is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 40 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Shopping, Health and 12 other categories.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Russia, United Kingdom and 14 other countries.

2 Buysight is leading in Canada, India, Germany, Philippines and 3 other countries.