Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Buysight is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 46 other categories.

2 Buysight is leading in Travel, Accommodation & Hotels, Shopping, Sports and 13 other categories.

Geography

1 TruEffect is leading in most countries, including United States, India, Montenegro, United Kingdom and 38 other countries.

2 Buysight is leading in Canada, Philippines, Ukraine and Belgium.