Market Share by Top Websites

1 Buzzfeed is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Echo is clearly lagging behind, losing to Buzzfeed in all segments.

Websites Categories

1 Buzzfeed has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 80 other categories.

2 Echo is leading in Investing, Programming, Social Sciences and Climbing.


1 Buzzfeed is leading in most countries, including United States, Canada, Russia, Spain and 35 other countries.

2 Echo is leading in China.