Market Share by Top Websites

1 Buzzfeed is leading in Top 10K Sites and The Entire Web.

2 Swoop is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Buzzfeed has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Humor and 52 other categories.

2 Swoop is leading in Food & Drink, Autos & Vehicles, Cooking & Recipes, Makes & Models and 36 other categories.


1 Swoop is leading in most countries, including United States, United Kingdom, Canada, India and 26 other countries.

2 Buzzfeed is leading in Germany, Poland, France, Israel and 16 other countries.