Market Share by Top Websites

1 Swoop is leading in Top 1M Sites.

2 In terms of market share, Buzzfeed is clearly lagging behind, losing to Swoop in all segments.

Websites Categories

1 Buzzfeed has better usage coverage in more websites categories. Including Arts & Entertainment, Hobbies & Leisure, Games, Science & Education and 5 other categories.

2 Swoop is leading in Food & Drink, Vehicles, Home & Garden, Health and 2 other categories.


1 Swoop is leading in most countries, including United States, United Kingdom, Pakistan, Argentina and 11 other countries.

2 Buzzfeed is leading in Italy, Poland, Australia, Bahrain and 6 other countries.