Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, C3 Metrics is still behind Direct/ADVERT in all market share segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 143 other categories.

2 C3 Metrics is leading in Accommodation & Hotels, Universities & Colleges, Fashion & Modeling, Food & Grocery Retailers and 7 other categories.


1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 64 other countries.

2 C3 Metrics is leading in United States, Canada, Australia, China and 4 other countries.