Cadreon takes an efficient-market approach to buying and targeting digital advertising, including online display, online video, and now television. By algorithmically valuing and buying ad inventory based on predicted worth in real time, an...
In terms of market share, Cadreon is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
Cadreon is leading in Autos & Vehicles, Car Buying, Shopping, Automotive Industry and 12 other categories.
Kitara Media is leading in most countries, including Canada, Philippines, Russia, India and 21 other countries.
Cadreon is leading in United States, Hungary, Greece, Mexico and 3 other countries.