Market Share by Top Websites

1 Campaigner is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Campaigner in all segments.

Websites Categories

1 Campaigner has better usage coverage in more websites categories. Including Adult, Science & Education, Law & Government, Health and 17 other categories.

2 WhatCounts is leading in News & Media and Pets & Animals.

Geography

1 Campaigner is leading in most countries, including United States, Canada, United Kingdom, India and 53 other countries.

2 WhatCounts is leading in Albania, Costa Rica, Croatia and Iceland.