Market Share by Top Websites

1 Campaigner is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Campaigner in all segments.

Websites Categories

1 Campaigner has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 164 other categories.

2 WhatCounts is leading in Magazines & E-Zines, Newspapers, Search Engine, Water Sports and 4 other categories.

Geography

1 Campaigner is leading in most countries, including United States, Canada, United Kingdom, India and 60 other countries.

2 WhatCounts is leading in Egypt, Croatia, Estonia, Lithuania and one other country.