Market Share by Top Websites

1 Campaigner is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Campaigner in all segments.

Websites Categories

1 Campaigner has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 166 other categories.

2 WhatCounts is leading in News & Media, Newspapers, Magazines & E-Zines, Water Sports and 4 other categories.


1 Campaigner is leading in most countries, including United States, Canada, United Kingdom, Netherlands and 69 other countries.

2 WhatCounts is leading in Andorra, British Indian Ocean Territory, Ukraine and Democratic Republic Of The Congo.