Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cappsool is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Tourism, Arts & Entertainment and 30 other categories.

2 Cappsool is leading in Games, Video Games and Web Design.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 34 other countries.

2 Cappsool is leading in Israel, Brazil and Ukraine.