In terms of market share, Cappsool is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 31 other categories.
Cappsool is leading in Games, Video Games and Web Design.
Cappsool is leading in most countries, including Israel, United States, Italy, Serbia and 4 other countries.
Open AdExchange is leading in Denmark, Germany, United Kingdom, Sweden and 3 other countries.