In terms of market share, Cappsool is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 23 other categories.
Cappsool is leading in Video Games, Games and Web Design.
Cappsool is leading in most countries, including United States, Russia, Brazil, Chile and 2 other countries.
Open AdExchange is leading in Denmark, Australia, Sweden and United Kingdom.