Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Cappsool is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 26 other categories.

2 Cappsool is leading in Games, Video Games and Web Design.

Geography

1 Cappsool is leading in most countries, including United States, Israel, Russia, Brazil and 2 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Italy and Sweden.