Market Share by Top Websites

2 In terms of market share, Cappsool is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 30 other categories.

2 Cappsool hasn't got a lead over Open AdExchange in any websites category.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 6 other countries.

2 Cappsool is leading in Israel, United States and Russia.