Market Share by Top Websites

2 In terms of market share, Cappsool is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Cappsool has better usage coverage in more websites categories. Including Finance, Gambling, Food & Drink, Health and 3 other categories.

2 Open AdExchange is leading in Arts & Entertainment and Jobs & Career.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.

2 Open AdExchange is leading in Denmark, Pakistan and Sweden.