Market Share by Top Websites

2 In terms of market share, Cappsool is clearly lagging behind, losing to Six Apart Advertising in all segments.

Websites Categories

1 Six Apart Advertising has better usage coverage in more websites categories. Including Adult, Health, Arts & Entertainment, Games and 6 other categories.

2 Cappsool is leading in Finance, Gambling and Pets & Animals.

Geography

1 Six Apart Advertising is leading in most countries, including Brazil, Canada, Taiwan, France and 3 other countries.

2 Cappsool is leading in United States and United Kingdom.