Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, centralTag is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Lifestyle, Travel & Tourism, E-commerce & Shopping, Computers Electronics & Technology and 13 other categories.

2 centralTag is leading in Games, Arts & Entertainment, Community & Society, Hobbies & Leisure and 3 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 50 other countries.

2 centralTag is leading in Germany, Italy, Spain, Poland and 40 other countries.