Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, centralTag is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, Travel & Tourism and 12 other categories.

2 centralTag is leading in Games, Arts & Entertainment, Community & Society, Vehicles and 4 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 56 other countries.

2 centralTag is leading in Spain, Netherlands, Poland, Ukraine and 25 other countries.