Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Career & Education and 112 other categories.

2 Kitara Media is leading in History, Graphics & Multimedia Tools and Equestrian.


1 Centro is leading in most countries, including United States, Canada, United Kingdom, Mexico and 36 other countries.

2 Kitara Media is leading in Serbia, Israel, Indonesia and Bulgaria.