Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, LiftDNA is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including News & Media, Business & Industry, Autos & Vehicles, Arts & Entertainment and 125 other categories.

2 LiftDNA is leading in Adult, Humor, Search Engine and Relationships & Dating.

Geography

1 Centro is leading in most countries, including United States, Canada, United Kingdom, France and 33 other countries.

2 LiftDNA is leading in Turkey, Kuwait, Barbados, Romania and one other country.