Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including News & Media, Travel, Autos & Vehicles, Shopping and 80 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Computer & Electronics, Internet & Telecom, Software and 56 other categories.

Geography

1 Centro is leading in most countries, including United States, Canada, France, Australia and 21 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, India, Mexico, Bulgaria and 18 other countries.