Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including News & Media, Business & Industry, Autos & Vehicles, Arts & Entertainment and 99 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Marketing & Advertising, Insurance and 48 other categories.

Geography

1 Centro is leading in most countries, including United States, Canada, United Kingdom, France and 27 other countries.

2 Microsoft adCenter Conversion is leading in Turkey, Korea Republic, Japan, Bangladesh and 17 other countries.