Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, News & Media, Career & Education and 102 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Marketing & Advertising, Insurance and 44 other categories.

Geography

1 Centro is leading in most countries, including United States, Canada, France, Germany and 38 other countries.

2 Microsoft adCenter Conversion is leading in United Kingdom, Argentina, Russia, South Korea and 15 other countries.