Market Share by Top Websites

1 Centro is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Centro in all segments.

Websites Categories

1 Centro has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Travel and 90 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Internet & Telecom, Marketing & Advertising and 52 other categories.

Geography

1 Centro is leading in most countries, including United States, Canada, Germany, France and 28 other countries.

2 Microsoft adCenter Conversion is leading in China, Russia, Turkey, Bulgaria and 11 other countries.