Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Channel Intelligence is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 75 other categories.

2 Channel Intelligence is leading in Shopping, Games, Home & Garden, Consumer Electronics and 28 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 43 other countries.

2 Channel Intelligence is leading in Poland, United Kingdom, Hungary, Russia and 18 other countries.