Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Channel Intelligence is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Channel Intelligence has better usage coverage in more websites categories. Including Shopping, Business & Industry, Consumer Electronics, Games and 44 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Arts & Entertainment and 21 other categories.


1 Channel Intelligence is leading in most countries, including Australia, United Kingdom, Russia, France and 19 other countries.

2 DoubleClick AdExchange is leading in United States, China, Turkey, Canada and 13 other countries.