Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Channel Intelligence is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 93 other categories.

2 Channel Intelligence is leading in Shopping, Consumer Electronics, Home & Garden, Computer & Electronics and 19 other categories.


1 Channel Intelligence is leading in most countries, including Russia, United Kingdom, France, Australia and 24 other countries.

2 PointRoll is leading in United States, India, Canada, Mexico and 22 other countries.